Since its successful launch in 2016, Cat & Jack has expanded in more ways than one. On a mission to be the go-to fashion line for every kid, Cat & Jack has become one of Target’s largest brands ever. In 2017, Cat & Jack grew to include a special selection of sensory-friendly pieces but they didn’t stop there. To continue its mission to design for all, Cat & Jack recently launched adaptive apparel made for special-needs kids and toddlers.
Target’s design team created the latest collection with features that make getting dressed easier on everyone: side and back snaps, zip closures, hidden openings for abdominal access and more. Highlights from the Cat & Jack collection include outerwear with zip-off sleeves, diaper-friendly leggings and bodysuits and footless sleepwear. Bonus: The clothing is made from extra-soft and durable cotton knits.
“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point. We heard from our guests — and members of our own team — that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that,” said Julie Guggemos, senior vice president, Product Design & Development, Target. “Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”
Kids won’t have to sacrifice style for this adaptive clothing line. The design is true to the colorful and whimsical aesthetic of Cat & Jack, just with the added benefits of soft, sensory-friendly knits and apparel with alternative entry and exit. Boys and girls can discover their unique style and take on any adventure with confidence and comfort.
Shop the selection of Cat & Jack adaptive apparel pieces in sizes 2T-5T (Toddler) and XS-XXL (Big Kids) at Target.com. Prices range from $4.50 to $39.99, with most items under $19.99.