First US Peppa Pig Play Center Opens in Texas

6th February 2019
There will be plenty of snorts, giggles and jumping up and down when fans of Peppa Pig get a first look at Merlin Entertainments plc’s (Merlin) first-ever U.S. Peppa Pig World of Play indoor attraction. Grapevine Mills is the home of the new, immersive play space, based on Entertainment One’s (eOne) much-loved animated series.

Peppa Pig World of Play is a 14,000-square-foot, year-round, indoor play experience that will give young fans a unique opportunity to step into the magical world of Peppa Pig. Featuring 14 amazing play areas, each lovingly recreated from the TV series, the play center will fuel the imaginations of young children and encourage development through a variety of immersive learning-based play to enhance creative, physical, sensory, role play, construction and social skills. There will also be themed party rooms for birthdays, a movie theater/screening room, facilities for families to relax and play and, of course, plenty of muddy puddles. 

Merlin Entertainment’s Group Creative Director Paul Moreton, explains “We take great pride in producing themed entertainment attractions that are fully immersive and engaging for visitors of all ages. To create Peppa Pig World of Play, we spent thousands of hours watching episodes of the TV show to ensure that the experience is a truly authentic representation of the magical world of Peppa Pig that fans know and love so well. A meticulous level of detail has gone into creating each of the play areas, and we’re also using the latest in visual and sensory effects technology to guarantee a truly memorable day out for families.”

“In addition to being one of the top fashion shopping destinations in Texas, we at Grapevine Mills pride ourselves on offering creative, engaging and unmatched entertainment options for all ages,” said Joe Szymaszek, General Manager, Grapevine Mills. “Which is why we are especially honored to be the first location in the United States to open Peppa Pig World of Play – joining LEGOLAND Discovery Center and SEA LIFE Grapevine Aquarium – for our littlest shoppers to delight in and explore with their beloved characters that parents are sure to appreciate too.”

Peppa Pig World of Play is a truly immersive indoor attraction play concept that will roll out in key locations around the world. Following the opening in Dallas, a Peppa Pig World of Play will launch in Michigan in 2019.

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