The family travel trend continues to grow and hotels are taking note. Loews Hotels just announced that they are rolling out a new version of their kids programming with the launch of Loews Loves Families. The new program will focus on kids of all ages, from infants to teens, as well as parents. With the three pillars of Comfort, Imagination and Exploration at its core, the program looks to provide engaging experiences that can be shared among different generations.
Loews Hotels are already well-known for catering to kids with their previous Loews Loves Kids initiative, but the new Loews Loves Families program hopes to elevate the experience for the entire family. The new program will begin this summer with a tiered roll out throughout 2019.
“Family needs and anticipations continue to evolve, and Loews Hotels always strives to meet those needs, exceed expectations, and inspire parents and children to experience travel together,” said Piper Stevens, Vice President of Marketing at Loews Hotels & Co. “Loews Loves Families draws inspiration from the ways families interact and are present in each other’s worlds to offer memorable and engaging experiences.”
A driving force behind the new program is the knowledge that no two families are alike, and what one family wants from a vacation may differ significantly from what another family wants. This program allows for more customization and a unique experience for every family. Each of the pillars is designed to focus on a different family audience and meet their specific needs.
The Comfort pillar offers convenience and peace of mind, especially for new parents and young children (ages 0-3). The Imagination pillar dreams up opportunities for parents and children (ages 4-10) to open their minds, unleash creative potential and create memorable shared experiences. The Exploration pillar, aimed at tweens and teens (ages 11-15) , encourages a spirit of independence and discovery with programming they can enjoy on their own.
So what does all that mean you'll actually be getting when you stay there? Along with elevated food and beverage options and new programming for kids, the brand will also be announcing new partnerships later this year. In the meantime, families can start enjoying many new amenities right now. For starters, you can start packing lighter. The hotels will now offer many family necessities that will be available upon request from bottle warmers to outlet covers to your everyday necessities. At check in, kids will all get special welcome amenities tailored to their age group. Another new perk for teens is the rollout of the Tween/Teen Supper Club, which will offer older kids a chance to attend a shared culinary experience with their peers (and sans their parents).
In honor of the new Loews Loves Families and the summer family travel season, Loews Hotels is offering an awesome Family Road Trip package. From today until September 30, 2019, guests can book a stay at a Loews Hotels property through the Family Road Trip package, and receive a second guest room at 50%, complimentary breakfast for up to two children, a $30 food and beverage credit and complimentary parking for convenience.
Family summer fun here you come!