London’s own summit, The Shard, has been transformed by design duo Bompas & Parr into an enchanting winter experience until 31 January 2016.
Just as the natural phenomenon of snow and frost have the ability to transform an everyday view into something magical, the sensory installation will evoke the playfulness and romance of the season. Expect super-scaled crystals, gem-studded snow dunes, glowing crystal benches, a touch-responsive iridescent grotto and carolling plants, to further enhance the unique feeling of standing at the top of Western Europe’s tallest building.
Bompas & Parr has also added the studio’s signature touch, with the creation of evocative edible treats available to purchase on The View from The Shard’s Level 72 Skydeck; Snow White Hot Chocolate, Mulled Champagne and Christmas Candy Floss.
The innovative design is inspired by research and collaborations with perfumers, composers, psychologists and professors of visual culture on a quest to create the most (scientifically-proven) romantic destination in the world. Drawing on their findings, the installation aims to stimulate the senses, with the heroic, exhilarating (and slightly unnerving) feeling of standing at an altitude of 800ft.
The crystals we have created an installation that encourages everyone to dream and connect with each other against the magical winery canvas.
Guests can experience the installation with standard entry to the visitor attraction until 31 January 2016. Tickets for The View from The Shard are priced from £25.95 per adult, available to book online at www.theviewfromtheshard.com
One lucky family will win a family ticket to The View from The Shard (2 x Adults, 2 x Children)