Fashion Editor’s pick: Best kids’ fashion brands

Last updated 30th January 2020

No need to have multiple browser tabs searching for great children’s clothes: here are our favourite kids brands as selected by Family Traveller’s Fashion Editor Michelle Duguid

Jumpsuit, £60

Animals Observatory

Based on the philosophy “be a good animal, stay true to your instincts,” we love The Animals Observatory’s prints and beautiful colours.

Shirt, £50

Bobo Chooses

Barcelona-based Bobo Choses uses recycled and organic materials. We love the combination of the charming illustrations with the casual cool shapes designed with fun in mind.

Dress, £60


The Eureka moment for London-based designers Nicola and Delia was when they chanced upon a vintage nightdress. Garments are made by a female-postive company in India.

Boilersuit, £40

What Mother Made

This vintage inspired label is handmade with locally sourced fabrics in East London.

Hoodie, £43


Scandi brand, Molo launched in 2003 with the express aim of bringing more strong colour, wit and quirkiness to kids clothes. Their digi- prints are central to this bold vision.

Blouse, £55

Mini Rodini

In true Scandinavian style, Swedish brand Mini Rodini are all about a playful approach to design. Little ones will love illustrator Cassandra Rhodin’s fun, sustainble prints.

T-shirt, £5 (£4 goes to Kiribati school charity)

Five Boys

Established in 2014 by two mothers with five boys between them, this brand sells easy clothing that kids love. This caring brand also gives a percentage of profits to the school charity.