New InterContinental Group hotels are opening in Eastern Europe, as more and more families are discovering the charm of this once undiscovered region.
Once the relatively undiscovered half of the continent, Eastern Europe is becoming more and more popular with British families looking for a unique holiday.
In fact, in 2015, more Brits chose to holiday in Poland, than in Norway, Malta or Denmark – and it's not hard to see why. Eastern Europe offers families breathtaking scenery, rich history, diverse culture and crucially, excellent value for money.
If you are among the thousands of families planning a trip to Eastern Europe, look out for the four new hotels opened by the InterContinental Hotels Group in Poland, Georgia and Bulgaria in 2016.
This hotel opened in August 2016 and is a stone's throw from the Old Kleparaz Market in the Kazimierz district. The hotel's design is inspired by traditional and contemporary Polish style and art. The restaurant, Filipa 18, serves a range of traditional dishes cooked with local ingredients.
Price: From £115 per night for a standard double room
Take a peek inside the Hotel Indigo in Krakow:
Opened in summer 2016, the Holiday Inn is conveniently positioned in the heart of the Silesian Region. It has 160 rooms, with air-conditioning, free WiFi and even a mini gym. The Smaku restaurant offers local and international dishes, so even the pickiest of kids will be satisfied.
Price: from £66 per night for a standard double room
Opened in autumn 2016, this centrally positioned hotel is a great base from which to explore the city of Baku, with its many restaurants, shops and museums.
To open in autumn 2016, the new Holiday Inn in Plovdiv is all about combining comfort with top-notch service. Its location means you'll easily be able to access the key areas of the city and the Etéreo restaurant offers all-day dining.
InterContinental Hotel Group are planning to open more than 40 new hotels in the region over the next few years, so there's no excuse not to add Eastern Europe to your family travel wishlist.