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The thrilling and ever-changing city of Dubai prides itself on shaping the future of family holidays. To ensure Dubai delivers exactly what families want, the Dubai Department of Tourism is taking market research to the next level. Their latest focus group is made up of ten-year-old students from a school in west London. The kids have been recruited to help Dubai find out what the visitors of the future really want from a perfect holiday.
In the video below, watch as the school children are treated to a trip to The View from The Shard by delegates from Dubai Tourism and interviewed about their perfect holiday. The kids are asked a range of questions about what a holiday of the future might look like and their fascinating ideas cover everything from hover car treasure hunts to restaurants with digital menus. Enjoy!

What will the holiday of the future look like?

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