Little effort, light colouring, but make-up that makes sure you looks like beach babe rather than bedraggled beach bum by the time you get to lunchtime. Especially when you’re running around after and entertaining the children.

For a beachy look, the Surf & Sand eye palette and the brightening blush has sheer sandy colours, surfy blues, and sunset pinks for a lovely summertime glow. Ideal for tired complexions and adding shimmer to your face while you’re in the sun.

Our favourite of the collection is the long-wear cream shadow stick though, which lasts 8 hours - it’ll be a staple in our beach bags this summer - and highlights the inner corners of your eyes with a 24 Karat champagne gold stick. Glam!

And if you’re in and out of the water with the kids too, the long-wear eye pencil is waterproof and transfer-resistant - so it’s no excuse not to jump in and play splash games with the little ones!

Buy: Don’t pack them, pick them up on your way to your holiday destination in the airport at Bobbi Brown Travel Retail locations worldwide, or visit bobbibrown.co.uk