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Vibe: A blissfully chilled-out country retreat in two acres of lush botanical gardens, with outstanding Moroccan- French fusion food and two jade- green heated swimming pools (one for adults only, another for families).

Setting: In a river valley, 15 minutes inland from the coast and the beautiful walled town of Essaouira (served by direct flights from the UK). The location means you avoid the worst of the Atlantic’s infamous winds and gain a few degrees in sunny warmth.

Why parents love it: The hotel has a decadent feel without the price-tag, and many people hole up for a week and barely leave. Spoil yourself in the candlelit hammam or escape to the infinity pool, or lounge in a hammock and sip cocktails from the bar. Later, dine on the terrace beneath starry skies and silhouetted palms.

Why kids love it: There’s a family pool where kids can let rip, with a segregated paddling pool for toddlers. Activities include boules and ping- pong, and camel, horse and quad-bike rides along the dunes can be arranged.

Rooms: Classically Moroccan, with desert hues, traditional tiled floors, deep-pile rugs, and time-worn doors.

Insider tip: Ask the staff to arrange a picnic for you, and visit the picturesque Sidi M’Barek area, a charming mix of verdant fields and undulating dunes that connects the desert with the ocean.

For more info: i-escape.com

READER OFFER: 7 nights for the price of 5; from £58 per night.

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