You can always rely on Greece to have an original take on things, so when you hear Grecotel Hotels & Resorts are the country’s largest hotel chain, safely forget all preconceptions you may have about hotel chains. Because each and every one of the 32 luxurious resorts and hotels in the Grecotel collection couldn’t be more its own distinctive and very individual self.

Of course there’s a certain amount of uniformity when it comes to outstanding service, a nothing-is-too-much-trouble approach to families, ridiculously creative kids clubs and gorgeous Greek beaches: because everything, without exception, is excellent.

And in terms of location Grecotel have definitely standardised spectacular, with resorts everywhere from Athens and the Athenian Riviera to Western Peloponnese, Halkidiki, Alexandroupolis and Larissa, or on idyllic Greek islands, like Crete, Corfu, Mykonos, Kos and Rhodes.

But really, how does the largest hotel chain in Greece still manage to create some of Europe’s most original resorts? Take a closer look at Grecotel Amirandes in Crete and you pretty much have the answer.

1/4 Grecotel Amirandes: a lux take on authentic Cretan hospitality

Grecotel Amirandes sits on the sunny, sheltered and heritage-drenched north east coast of Crete. It has no less than three private and perfectly peaceful beaches, and both Heraklion and the legendary Minoan Palace of Knossos are its near neighbours.

Such a stunning location might seem a lot to live up to, but the resort’s balance of subtle opulence, classical Greek architectural references, traditional Cretan design and a no-holds-barred extravagance in the details, more than succeeds.

There’s even an Olympic-size saltwater swimming pool and family movie night happens in an amphitheatre under the stars – where else? The lush garden grounds are enormous. And, unless you walk around with your eyes closed, it’s impossible to avoid views of the seemingly infinite Cretan sea: they’re everywhere, and yet, you never get tired of them.