For more than 40 years Grecotel Hotels & Resorts have worked on the principle of ‘receiving each and every guest as dear family coming home from afar’. A philosophy that’s clearly served them well, as they now have 30 luxury hotels and resorts across Greece. All as individual and remarkable as their locations and all dedicated to ‘a warm, genuine welcome and authentic, heartfelt Greek hospitality’, which you can translate to mean fabulous family holidays.

Under twos always stay free at every Grecotel hotel and resort, but this year Grecotel Corfu Imperial Luxury Beach Resort is also inviting kids of 12 and under to stay for free. And they can eat for free too with The Dine Club – a new for 2020 innovation that couples half-board family holidays with 15 outstanding restaurants on Corfu’s exclusive Kommeno Peninsula.

And if that’s not generous enough, Grecotel works in partnership with British Airways Holidays so you can book a holiday at any Grecotel resort or hotel in Greece – including UK return flights – from as little as £75 deposit, with full ATOL protection and access to BA 24-hour holiday helpline.

Have a quick look at Grecotel Corfu Imperial Luxury Beach Resort and – unless you’re in a possession of an iron will – prepare to be seduced completely.

1/4 Grecotel Corfu Imperial Luxury Beach Resort

If you were lucky enough to live on Corfu, you’d probably hanker after a home on the private Kommeno Peninsula, where some of the most enviable villas on the island are found peeping over lush greenery at endless sea views. But if upping sticks and moving to Greece isn’t an option any time soon, you could always consider a family holiday at Grecotel Corfu Imperial Luxury Beach Resort instead. Not only does it sit on the Kommeno Peninsula, it probably has the very best position of all: right on the tip, surrounded by elegant Italianate gardens, no less than three beautiful cove-like beaches and the island dotted Ionian.